As part of Zara’s ongoing sustainability communication, we were commissioned to develop a visual piece introducing Renewcell’s innovative textile recycling process.

Renewcell’s technology transforms cotton textile waste into Circulose®, a recycled material that can be used to produce new viscose fibers, reducing the need for virgin raw materials and helping limit pressure on forests.

We translated this circular process into a visual narrative, using CGI, materials, textures, and motion to explore the transformation from discarded textile fibers into a new material. The piece combines scientific information with a tactile and visually engaging approach, making a complex process accessible through imagery and motion.