Zara commissioned us to develop a visual campaign for Earth Hour, created to communicate across the brand’s website, social media, and in-store screens. The campaign supports Zara’s ongoing communication around environmental awareness and its commitment to caring for the planet.

Earth Hour is an international campaign organized by the World Wide Fund for Nature (WWF) to raise awareness about climate, biodiversity, and nature.

We developed a visual journey through different natural elements — water, earth, air, and organic forms — moving between recognizable landscapes and more abstract interpretations. Using CGI and motion, we explored the textures, movement, and energy of nature to create a visual language that could translate across different formats and platforms.

The result is a flexible visual piece designed to accompany Zara’s Earth Hour communication across digital and physical spaces.