Qatar-based children’s toy brand, commissioned us to create a brand piece for its retail stores and social media channels.

We developed the concept from the ground up, translating the playful spirit of the brand into a visual world built around soft materials, vibrant colors, and a sense of curiosity and play. We transformed the Crayons & Beyond logo into a tactile 3D object, exploring its shape and materiality as part of the visual language.

Sound was an essential part of the concept. We directed the audio component, using sound design to reinforce the sense of play, materiality, and movement and to complete the visual experience.

The result is a playful brand piece that brings together 3D, motion, material exploration, and sound to express the personality of Crayons & Beyond across physical and digital spaces.