Recycle Bag campaign for Zara.
The main focus is reducing a 50% the use of paper bags,
and to encourage costumers to bring their own reusable bags in stores.
All the proceeds collected are fully invested in environmental and social initiatives.

Credits
Creative direction ZARA. David Gutierrez Cobo
CG Lead Artist. José León Molfino
CG. Real Life Jing
Art Direction & production. Jimena Passadore